Madana Mohan Reddy embarked on his entrepreneurial journey in 1998 by establishing SVMarketing. The company thrived as a channel partner for Tata BP Solar, expanding its reach across South India. Following the closure of TataBP Solar's thermal division, SVMarketing India Pvt Ltd. seamlessly transitioned to become a channel partner for Bosch Thermal division.

In the aftermath of Bosch Thermal's division shutdown, Madana resiliently took the reins, establishing his own manufacturing unit. This new venture specialised in producing solar water heaters, heat pumps, water treatment plants (WTP), reverse osmosis (RO), sewage treatment plants (STP), effluent treatment plants (ETP), and ultrafiltration systems tailored for industrial, commercial, and residential sectors.

Madana strategically rebranded the company, shifting from SVM to Sunonix, with a renewed focus on innovation. This evolution marked a pivotal moment in the company's trajectory, positioning Sunonix as a forward-thinking player in renewable energy and complete water treatment solutions.